What is Accounts Receivable Turnover Ratio?

What is Accounts Receivable Turnover Ratio?

Accounts Receivable Turnover Ratio Definition

Receivables turnover ratio is a financial metric that measures how efficiently a company manages its receivables. Receivables refer to the outstanding payments that customers owe to a company for goods or services provided on net credit sales.

Receivable Turnover Formula

Accounts Receivable Turnover Ratio = Net Credit Sales/Average Accounts Receivable


Net Credit Sales are the total sales made on credit minus any sales returns and allowances.

Average Accounts Receivable is the average of the beginning and ending accounts receivable over a specific period (often a year).

Accounting software, such as accounts receivable automation solutions, helps easily track ARTR.

Accounts Receivable Turnover Ratio Example

Let's walk through an example of calculating the accounts receivable turnover ratio using hypothetical numbers.

Assume the following information for a company:

  • Net Credit Sales for the year: $1,000,000
  • Beginning Accounts Receivable: $200,000
  • Ending Accounts Receivable: $150,000

Step 1: Calculate Average Accounts Receivable

Average Accounts Receivable = Beginning Accounts Receivable + Ending Accounts Receivable/2

Average Accounts Receivable= $200,000 + $150,000/2 =$175,000

Step 2: Apply the receivables turnover ratio formula

Receivable Turnover Ratio Formula = $1,000,000$175,000

ARTR ≈ 5.71

Result: The turnover rate for this company is approximately 5.71.

This means that, on average, the company collects its receivables about 5.71 times during the year. Interpretation of this ratio should consider industry benchmarks, historical performance, and the company's specific circumstances.

What is a good accounts receivable turnover ratio?

A higher AR turnover ratio shows that a company is collecting its receivables more quickly, which is favorable.

A lower ratio suggests that the company is taking longer to collect payments from its customers. Interpretation of a low ratio can vary across industries.

It's important to note that a very high turnover ratio shows a stringent policy on the credit memo, potentially affecting sales. Therefore, it's crucial to consider industry norms and specific business circumstances when analyzing this ratio.

Higher Turnover Ratio vs. Low Accounts Receivable Turnover Ratio

Interpreting a high or low accounts receivables turnover ratio provides insights into a company's efficiency in receivables management.


  • Efficiency: A high ARTR suggests that a company is collecting its accounts receivable more quickly. This is positive, as it points out efficient credit and collection management.
  • Cash Flow: A high turnover ratio means that the company is frequently converting net sales to cash rapidly, leading to improved cash flow.
  • Risk: While a high ARTR is positive, extremely high ratios affect sales. It's important to balance between quick collections and not hindering sales growth.


  • Inefficiency: A low ARTR implies that a company takes a longer time to collect payments from its customers. This shows inefficiencies in credit and collection processes.
  • Cash Flow Concerns: A lower turnover ratio can lead to lower cash inflows, affecting the company's liquidity and ability to meet short-term obligations.
  • Credit Policy Considerations: While a low ARTR may suggest lenient credit policies, it's crucial to understand the industry norms. Some industries naturally have longer credit cycles.

A high ARTR is favorable, as it shows efficient receivables management, quick cash conversion, and potentially effective credit policies.

Accounts Receivable Turnover Ratio Importance

The Accounts Receivable Turnover Ratio (ARTR) is an important financial metric for several reasons, providing valuable insights into a company's financial health, operational efficiency, and management of its receivables.

Efficiency Measurement

ARTR measures how efficiently a company can collect payments from its customers. A higher ratio indicates that the company is managing its receivables more effectively.

Cash Flow Management

The ratio is in line with cash flow. A higher ARTR suggests that a company converts credit sales into cash quickly, improving its cash flow position.

Working Capital Management

Working capital is a crucial aspect of a company's operations. ARTR is a component of working capital management, providing insights into how well a company is balancing its short-term assets and liabilities.

Credit Policy Evaluation

ARTR can evaluate the effectiveness of a company's credit policies. A high ratio shows that credit terms are well-structured and that customers are paying promptly. A low ratio might suggest lenient credit policies or difficulties in collecting payments.

Liquidity Assessment

The ratio matters in assessing a company's liquidity. Quick and efficient collection strategies contribute to a company's ability to meet its short-term obligations.

Performance Benchmarking

ARTR can be used for benchmarking against industry averages or competitors. Understanding how a company's turnover ratio compares to industry norms helps identify areas of strength or areas that may need improvement.

Financial Health Indicator

A consistent and healthy ARTR is a positive indicator of a company's financial health. It signals that the company is managing its working capital effectively and has a healthy balance between sales and cash collections.

Investor and Creditor Confidence

Investors and creditors often use financial ratios, including ARTR, to assess a company's financial stability. A strong ARTR may instill confidence in stakeholders regarding the company's ability to generate cash.

Early Warning System

A significant change in the ARTR over time can serve as an early warning signal. A sudden decrease in the ratio shows issues with credit quality, changes in customer payment behavior, or potential liquidity problems.

Improving Accounts Receivable Turnover Ratio

Improving ARTR involves implementing strategies to enhance the efficiency of receivable management and speed up the collection of outstanding payments. Here are several tips to help improve ARTR:

Streamline Credit Policies

Review and refine credit policies to ensure they balance between attracting customers and mitigating credit risks. Clear and well-communicated net terms can encourage prompt payment.

Credit Screening

Implement thorough credit screening processes to assess the creditworthiness of customers before extending credit. This can help reduce the risk of late payments or defaults.

Invoice Clarity and Timeliness

Ensure that invoices are accurate, easy to understand, and sent promptly. Clear and timely invoices can lead to faster customer payments.

Offer Discounts for Early Payment

Consider offering discounts to customers who pay their invoices early. This can act as an incentive for prompt payments and improve cash flow.

Implement Late Payment Penalties

Communicate late payment penalties in your credit terms. This can motivate customers to adhere to payment deadlines and discourage late payments.

Regularly Monitor and Analyze ARTR

Regularly monitor ARTR and analyze trends over time. Identifying changes in the ratio can help you quickly address issues or capitalize on successful strategies.

Effective Communication

Maintain open communication with customers regarding payment expectations. Proactively address any issues or concerns they may have to prevent delays in payments.

Automate Invoicing and Collections

Implement automation tools for invoicing and collections to streamline processes and reduce the likelihood of errors. Automation can also speed up the entire invoicing-to-payment cycle.

Establish Clear Collection Procedures

Develop and implement simple procedures for following up on overdue payments. Consistent and timely communication regarding outstanding invoices can encourage prompt resolution.

Educate Sales Teams

Educate sales teams about the importance of prompt invoicing and collecting receivables. Align sales incentives with the overall goal of maintaining a healthy ARTR.

Customer Segmentation

Segment customers based on their payment behavior and create targeted strategies for different groups. This personalized approach can be more effective in managing diverse customer relationships.

The accounts receivable turnover ratio serves as a crucial metric for businesses, offering valuable insights into their financial health, efficiency in managing receivables, and overall operational effectiveness.

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