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Growfin: NetSuite's AI-Powered AR Partner

Author:
Adithya Siva
March 20, 2025
Designed by:
Dhanush R

US businesses are weighed down by $3.1 trillion in unpaid invoices—money that could fuel growth or cushion uncertainty. Instead, it’s locked in spreadsheets, emails, and guesswork, holding your cash flow hostage.

Even with NetSuite’s robust ERP, scaling beyond a few hundred invoices per month can expose gaps in complex O2C processes: elusive payers slip by, multi-currency transactions stall, and high-value invoices get buried in disputes.

Solving this through conventional automation often morphs into a tangle of spaghetti processes that hinder visibility, efficiency, and a diminishing ROI.

But what if our AR tools could adapt to how our customers actually behave—predicting payment delays to prioritize follow-ups, resolving disputes before they snowball, and reconciling payments even with incomplete information?

The answer isn’t just automation; it’s automation that thinks.

Today, we are excited to share that we are bringing that directly into your trusted systems:

Growfin is now an official Oracle NetSuite partner.

Why does this partnership matter? 

NetSuite serves as the central hub for businesses, providing a comprehensive suite of capabilities that powers operations, scales seamlessly, and adapts to the diverse needs of organizations across various industries and geographies.

But fast-growing businesses, or those that operate with complex

a) business models within traditional verticals such as warehousing, manufacturing, distribution, or

b) pricing models like professional services or usage-based pricing

c) regulatory norms like healthcare and pharma 

..experience increasing challenges in their AR processes due to longer collection cycles, multi-stakeholder-involvement, or billing disputes.

Traditionally, businesses have managed these hurdles through workarounds like consolidated spreadsheets, personalized manual follow-ups which lead to inefficiencies and missed opportunities for optimization.

This is where the NetSuite-Growfin partnership becomes critical. 

- Meeting the Need for Specialized AR Solutions: As businesses grow, their AR challenges often become more complex. Growfin is built to complement and enhance NetSuite’s existing capabilities.

- Driving Efficiency and Insights: With Growfin’s intelligent automation and real-time analytics into NetSuite, businesses are able to eliminate manual processes and streamline their AR processes.

- Unifying the Experience for Better Outcomes: Growfin’s deep integration with NetSuite ensures a seamless experience for users. It allows for real-time data sync, resulting in decisions with confidence and accurate financial reporting.

- Addressing the Full Spectrum of AR Needs: Growfin brings an approach to AR management that goes beyond automation—handling complex processes such as multi-step dispute resolutions, smart cash application workflows, and thoughtful customer communication management. 

- Building a Future-Ready AR Strategy: Our partnership with NetSuite is designed to be future-ready, providing proprietary ML-powered capabilities like touch-less cash application.

Unpacking what Growfin can do

As we embark on this exciting partnership with NetSuite, we’re thrilled to introduce you to the depth of Growfin’s capabilities. Growfin’s platform is purpose-built for heavy AR management, reducing manual effort, accelerating cash flow, and providing deep insights into your collections process.

  • Streamlined Collections: With Growfin, managing your AR is no longer a manual, time-consuming process. Our AR automation platform helps seamlessly prioritize accounts to reach out to, automates dunning, and ensures timely and consistent follow-ups with customers, helping reduce DSO.
  • Dispute Management: Growfin provides a comprehensive dispute management system that allows for easy tracking and resolution of invoice disputes. Whether it's a pricing discrepancy or a service-related issue, our platform ensures that disputes are resolved quickly and efficiently.
  • Intelligent Cash Application: Using advanced AI and ML algorithms, Growfin auto-matches payments to invoices with an accuracy rate of 80%, drastically reducing unapplied cash and manual intervention. 
  • Customer Self-Service Portal: Empower your customers with our self-service portal, where they can access account information, log a promise to pay, and raise disputes directly. This not only enhances the customer experience but also reduces the workload on your AR team.
  • Seamless Integrations: Growfin also integrates seamlessly CRMs such as Salesforce and HubSpot and communication tools like Slack. And now, with our deep integration with NetSuite, we’re bringing the power of Growfin directly into the NetSuite environment, ensuring a smooth and unified experience.

Innovation happens when people with bold ideas come together. This partnership is just the beginning, and we can’t wait to see where it takes us – together.

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Adithya Siva
Product Marketing Manager
Passionate about everything content. A reasonably able copy editor too. Outside work, you can find me sipping on coffee, watching NBA, gaming, or reading books (not all at the same time).