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CFO-CRO Collaboration to Drive Optimal Revenue Performance
In today's evolving business landscape, achieving a responsible balance between growth and profitability is paramount. Yet, the traditional model that separates the CFO & CRO hurts both profitability (i.e. revenue leakage) and growth (i.e. missed investment opportunities).
In this webinar, we re-examine the dynamic between the CFO & CRO in scaling businesses, and how they might join hands to create a virtuous cycle of profitability and growth.
What you’ll learn in this webinar:
- Understand the major disconnect between the CRO & CFO
- Balancing short-term gains with long-term financial stability
- Master the role of predictive analytics in forecasting cash flow and financial performance
- Leverage technology and innovation to enhance revenue streams and financial health
It’s Your Turn to Learn How
We transitioned to Netsuite in May 2024 and Growfin provided a seamless integration. They took the time to partner directly with our Netsuite professional services team to ensure our data was not only secure but remained whole and error-free.
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The Growfin-NetSuite integration has transformed our accounts receivable management. The automated processes and seamless data flow have allowed us to focus more on strategic initiatives rather than manual tasks.
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Using Growfin, the percentage of overdue invoices has dropped from 25% to 22%, overdue dollars have dropped from 20% to 15%, and average days late has been reduced from 10 to about 7 days. Also, our DSO has been reduced from 45 to 30 days.
We have such a rare way of doing our billing and collections. I love how Growfin has worked with us to customize things to the way we need them. The software is user friendly and the Customer Support has been great.
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Onboarding has been great. Implementation Manager has been super helpful and been a great partner. Fast responses with quick resolution. We have been asking for a lot of new features and they have been responsive in getting them into the roadmap.
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I love Growfin. My favorite feature right now is the DSO calculation, featured on the main dashboard. In our second quarter. we brought in the right amount to make corporate send us a congratulations email.
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